$(function(){
  $('.play').each(function() {
    var url = 'http://www.youtube.com/v/' + this.title + '?fs=1&hl=ja_JP&autoplay=1';
    var w = this.width;
    var h = this.height;
    $(this.parentNode).click(function() {

      var div = '<div width="' + w + '" height="' + h + '">' +
                '<object width="' + w + '" height="' + h + '">' +
                '<param name="movie" value="' + url + '"></param>' +
                '<param name="allowFullScreen" value="true"></param>' +
                '<param name="allowscriptaccess" value="always"></param>' +
                '<param name="bgcolor" value="#000000"></params>' +
                '<embed src="' + url + '" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" bgcolor="#000000" width="' + w + '" height="' + h + '"></embed>' +
                '</object>' +
                '</div>';
      this.innerHTML = div;
    });
  });
});